Are You Making These 4 Keyword Mistakes In Your Online Press Releases?
Online press release submissions can bring an ongoing stream of traffic to your site. Moreover, the traffic will be targeted, which means your visitors are more likely to be interested in your products and services. The key is writing your PRs in a way that improves their chances of being ranked highly in the search engines' organic listings. You accomplish this by following the right keyword strategy.
A lot of event promotion press release are submitted with glaring keyword mistakes. These mistakes prevent them from gaining the exposure they deserve. With a few tweaks, a PRs that might otherwise be ignored by the search engines can climb the organic rankings, providing your business with valuable exposure and traffic. Here are the four most important keyword mistakes to avoid.
#1 - Obsessing Over Keyword Density
It's important to have your primary and secondary keywords sprinkled throughout your press release, both the summary and body. But don't focus too heavily on meeting a specific density. While Google and Bing have occasionally given high keyword densities priority in their algorithms, the effects are temporary. This is one of the reasons pages rank highly for a couple of weeks, and then slip quickly into the depths of the search engines' indexes.
You'll find SEO "experts" claiming that certain densities are optimal, and guaranteed to help your PRs rank. Focus instead on keyword placement. Put your primary keyword in your title, and place your secondary keywords in your summary. Then, sprinkle your keywords throughout the body of your press release.
#2 - Anchor Text Oversaturation
Anchor text represents the keyword phrases you use in your pr wire servicess to link back to your site. Anchors are important because they inform the search engines about your site's theme. For example, suppose you have thousands of links pointing to your site that are anchored with text related to golf balls. In this case, Google and the other major search engines will presume your site is about golf balls.
The problem is, many people use the same anchor text in all of their PR submissions. This is known as anchor text link spam. While there's a good chance it will bump your pages higher in the index, the effect is (again) temporary. The search algorithms - particularly, those used by Google - are designed to identify link spam, and suppress its effects.
Avoid oversaturating the anchor text of your press releases. If 90% of your inbound links have the same anchor, there's a problem.
#3 - Targeting The Wrong Keywords
The keywords you're targeting may bring significant traffic to your site. But is the traffic converting? Are visitors buying your products? Are they opting into your email list? One of the most common misconceptions about keywords is that those that drive the most traffic have the most value.
In reality, it's not true.
You need targeted traffic. You need visitors who find your Best press release distribution service by searching with keywords that suggest they are interested in your products and services. High-traffic keywords that fail to meet this litmus test are practically worthless.
#4 - Using Too Many Keywords In Your Press Releases
You probably have several keywords for which you'd like your site to rank. If you're targeting long-tail phrases, you may have several dozen. Resist the temptation to stuff as many keywords as you can into a single PR. Not only does it dilute the theme of your release in the eyes of the search engines, but it impairs its readability.
Choose a primary keyword. Pick one or two secondary keywords. Use the primary phrase in your headline, the secondary phrases in your summary, and both throughout the body of your release.
The right keyword strategy can be a powerful tool for gaining exposure and driving targeted traffic to your site. The wrong one will limit both. Take care to avoid the four mistakes described above in all of your press release submissions.
How to Write the Best Press Release to Increase Visibility
Press release submission is a popular phenomenon nowadays to increase PR quotient of any organization (small, medium or big). However, writing PR for maximum benefits is not less than an art. One has to learn all the essentials of this art in order to produce best results from the PR written by them.
This article outlines some of the best strategies for writing an effective release. What should be included in a Press release distribution services and what should be focused to increase viewership for a specific news release during the PR writing process? Both these aspects are covered in this article. People can enhance the quality of their News releases and enhance their sales and revenues coming.
Best Tips For Writing Effective PR
To produce an appealing and attentive news release, writers should keep their focus on usability, readability and potential customer segment. PR written by keeping following guidelines in consideration great for attractive viewership:
1. Newsworthy Contents - Make your writings newsworthy; write PR only if you have any news or announcement to make to targeted audience. Writing and submitting News releases without newsworthy contents/topic may harm existing reputation of organization.
2. Maintain News Flow - It is advisable to write news releases exactly like a piece of news. It should be aimed at making news informative for potential readers. In other words, the news releases should not be advertising products or services directly. Including promotional content is OK, but only in acceptable format. To confirm this, it is advisable to consult PR experts.
3. Grammar & Spelling - The news release sending out to public should be error free. It should not have any grammar or spelling mistakes. It annoys readers and results in losing important set of viewers and customers. Therefore, it is always important to check the grammar and spelling of Releases using inbuilt grammar and spell check utility offered by popular word processing software applications.
4. Right PR Format - Apart from all the aforementioned things, people also need to make their PR according to the proper format containing a headline, the summary, dateline, main text (in proper news flow), author info, and author's contact information.
If all the tips stated above are being followed then one can expect to have a perfect news release ready for submission to the top PR distribution website. A well-written PR can guarantee viewership and organic traffic diversion to the intended website.
Comments
Post a Comment